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INGREDIENTS

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Capture pristine Jeju

The concept of naturalism made innisfree think about its unique pristine form of nature as the number of late movers has increased rapidly. Nature is something everyone talks about, but nobody really knows about it well enough. innisfree went back to the beginning to find its own special ingredient.After having thought deeply about it, innisfree found its own nature from the closest place nearby. The answer was on the clean island of Jeju and green tea, with which the company have built a close relationship since 20 years before innisfree was born.

In 2010, the idea of naturalism phrased as ‘Natural Benefit from JEJU’ was established.The warm sunlight, fresh air, fertile soil and pure water made Jeju a truly clean island. The soil was rich in iron oxide and organic matters and the volcanic island itself functioned as a natural filter. For such reasons, Jeju was the best place from which to gain good ingredients. The deep connection between innisfree and Jeju Island began with the green tea produced from the organic green tea fields full of Jeju’s energy.

Products with heritage

The history of innisfree is called the history of exploring ingredients. In the process of thinking about nature and through conducting ceaseless research, innisfree focused on the clean island of Jeju and discovered 12 ingredients from the island’s land, sea, water, trees and flowers. innisfree’s devotion to good ingredients represents the brand’s philosophy, which aims to present customers with a healthy form of beauty through natural products. Amorepacific is securing outstanding technical capability based on its ceaseless efforts and the following development of exclusive technology and products.

Amorepacific’s in-depth study on heritage ingredients enabled the launch of ginseng and green tea cosmetics. This also became the foundation of philosophy for several global brands including Sulwhasoo, AMOREPACIFIC and innisfree. Now, the company is offering unprecedented value and beauty to customers around the world.

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Address: Room 1202, 12/F, Harbour East, 218 Electric Road, North Point, Hong Kong
Mail: cs_hk@innisfree.com
Amorepacific Global Operations Limited. All Rights Reserved.
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