BRAND STORY

innisfree BRAND PROMISES

innisfree’s BRAND PROMISES

Our commitment to share natural benefits of pure island

We strive not just for our skin but for everything that coexists with us towards more sustainable Beauty

innisfree is taking Action

We care deeply about your skin and are committed to delivering skin-conscious Beauty.
We care deeply about the place we all call Home and stand for Beauty that is also beautiful for our environment.
innisfree is taking Action.

We’re taking action for skin that looks and feels healthy and it starts with our Green Innovation Lab

Researching nature-derived ingredients that are gentle on skin yet effective in formulation.

Clean formula

We look for ingredients you can trust, to maintain the integrity of our clean formulas.

Vegan-friendly

We’re expanding our range of vegan-friendly products.

Coral reef-friendly

We’re caring for marine ecosystems by making all our sunscreens reef-friendly.

We’re taking action for the Earth.

LESS PLASTIC

Starting with less plastic We’re reducing our use of new plastic and expanding our use of recycled plastics.
We’re increasing our reusable and recyclable packaging, enabling us to build a more beautiful environment.

GREEN FOREST CAMPAIGN

We’re planting trees across the world to continue our reforestation efforts, to reach our goal of planting 500,000 trees.
As an eco-conscious Beauty Brand, we pledge to minimise our environmental impact.

Introducing innisfree, a pure island for natural beauty

innisfree is a natural brand that shares the benefits of nature from the pristine island of Jeju for healthy beauty and pursues an eco-friendly green life to preserve the balance of nature

innisfree BRAND PROMISES

innisfree’s BRAND PROMISES

ECO-CONSCIOUS BEAUTY BRAND

SKIN-LOVING

EARTH-CARING

BRAND CONCEPT

innisfree, the pure island where clean nature and healthy beauty coexist in harmony.

BRAND IDENTITY

innisfree BRAND PROMISES

innisfree’s BRAND PROMISES

ECO-CONSCIOUS BEAUTY BRAND

SKIN-LOVING

EARTH-CARING

BRAND CONCEPT

innisfree, the pure island where clean nature and healthy beauty coexist in harmony.

BRAND IDENTITY

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